The specification of five promotional mix or promotional plan. [1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Learn more. Now it’s time to learn words frequently used in the world of marketing. Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user.The idea is to make people aware, attract and induce to buy the product, in preference over others. promotion meaning: 1. activities to advertise something: 2. the act of encouraging something to happen or develop…. ‘Advertising revenues will be under pressure from below-the-line activity like PR, direct marketing, multimedia and sales promotion.’ ‘Sales promotion may be aimed at customers, middlemen, or at a firm's own employees.’ ‘We also know branding, marketing, promotion, sales and distribution.’ Because marketing is used to attract customers, it is one of the primary components of business management and commerce. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements. traduction promotion dans le dictionnaire Francais - Anglais de Reverso, voir aussi 'promotionnel',promontoire',proportion',promo', conjugaison, expressions idiomatiques Promotion is the part of marketing where you advertise and market your product, also known as a promotional strategy. The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. Learn more. If you’ve been reading FluentU for some time, you’ve already learned business idioms, financial vocabulary and how to nail your presentation. Promotion is one of the market mix elements. The Business English Vocabulary You Need to Discuss Marketing. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Through it, you let potential customers know what you are selling. In order to convince them to buy your product, you need to explain what it is, how to use it, and why they should buy. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.